Can You Guess What’s In These Plastic ‘Plants’ Coming Out Of The LEGO Factory?Matthew Russell
If you live on Earth, most likely you’ve heard of LEGO.
But, did you know just how closely the eponymous building blocks and our planet are intertwined?
Ever since August 2018, the Denmark-based block business has been cranking out pieces made of plants, resembling plants. LEGO trees, leaves, and bushes are now made from plant-based plastic.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. “We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.”
The new plant pieces are made with polyethylene derived from sugar cane. The result is a soft, durable plastic that stands up just as well as the billions of other building blocks they can snap onto.
“It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and the economy thrive,” said Alix Grabowski, a senior program officer at WWF. “The LEGO Group’s decision to pursue sustainably sourced bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability.”
Watch the video below to see more of these new plant-based LEGOs.